If you’re planning to sell your home and thinking about
doing it yourself, without a real estate agent, here are
three critical points to consider before making your
final decision.
I. Pricing Your Home
If a property doesn’t sell, ninety-nine percent of
the time you can be sure it’s overpriced, because just
about any type or condition of real estate will sell –
if it’s priced correctly. Realtors know that overpricing
a property is a mistake, and when it happens, the house
usually will sit–and sit, and sit. After awhile, buyers
will begin to ask, “What’s wrong with that house.”
“For sale by owner” property (FSBO) is often
overpriced for several reasons.
First, while Realtors buy, sell, and negotiate dozens
of properties a year, FSBO sellers may sell one or two
in a lifetime. Their knowledge of the market may be
limited, and they are at a disadvantage when it comes to
negotiating the best price and terms. Starting at a
higher price appeals to FSBO sellers because they feel
it will give them some bargaining space. This is a
serious mistake because, generally, when buyers see a
price they consider to be too high for a particular
property, they won’t even bother to make an offer for
the first 30-45 days the property is on the market.
Overpricing actually deters buyers from viewing and
bidding on a property.
Second, FSBO sellers, like most homeowners, have an
emotional attachment to their home that they translate,
incorrectly, into market value. Yes, you may have spent
thousands of dollars on home decorating, but your home’s
value won’t appreciate dollar-for-dollar with the money
you’ve invested in it. An experienced Realtor will do a
market analysis to give you a true picture of where your
home’s value stands compared to other homes in your
area.
Third, even when FSBO sellers price the home at
market value, buyers may perceive it to be overpriced.
This is because the agents’ commissions are a factor in
a home’s perceived market value. Every buyer knows that
a seller is expected to pay the commissions of both the
seller’s and the buyer’s agents. A buyer who purchases a
home from a FSBO seller, however, knows that the seller
is paying a commission only to the buyer’s agent. Most
buyers reason that, since the seller is saving half of
the commission, part of that savings should be passed on
to the buyer, and they will expect to negotiate down the
price of the house. So the FSBO seller is often forced
to reduce the price of the house substantially. After
adding up the costs of advertising, MLS fees, and other
expenses involved in selling a house, and deducting the
amount he would have paid to a Realtor, the FSBO seller
doesn’t realize as much net profit as might be expected.
II. Finding a Buyer and Opening Your Home for
Showings
Realtors delve into their networks, connect with
other offices and agencies, advertise, and activate
their marketing plans to find buyers. But not just any
buyer—you want to be sure that the buyer will be
approved for a home loan by a reputable lending
institution. There’s nothing more disappointing than to
be two weeks away from the closing date, only to have
the deal fall apart because the buyer couldn’t get
funding. Most Realtors have their buyers speak to a
lender before beginning the house search. FSBO sellers,
however, don’t have the same assurances that a buyer who
shows up at their doorstep will be able to obtain a
loan, and often buyers are hesitant to give the FSBO
seller any personal financial information.
Showing a home also has its risks. Generally, when a
Realtor lists a home, she puts a lockbox with the key
inside somewhere on the premises so other Realtors and
their buyers can have access to the house. Nowadays, the
technology of lockboxes is very sophisticated. Many
Realtors now use lockboxes that can be accessed only by
an electronic keypad that records every entry into the
house through the lockbox. This is a security measure
that guards against unwanted visitors in your home.
Furthermore, only buyers who are working with and
accompanied by a Realtor will be able to enter your
home. Realtors generally call the listing company’s
office to schedule an appointment prior to showing the
home, so there is always prior notice and a written
record of who is entering your home.
FSBO sellers don’t have the advantage of these
security measures. Instead, the FSBO seller will have to
be at home everytime someone wants to see the house, and
not all of the people knocking on your door will be
working with a Realtor. The FSBO seller will have no way
of screening potential buyers, making it difficult to
know if they are qualified, approved, or legitimate.
III. Paperwork and Troubleshooting
Pricing your home, advertising, finding a buyer, and
negotiating your price and terms are only a part of the
real estate transaction. The sale, to be considered a
legal, binding contract, must be put in writing, which
explains the numerous forms involved in real estate
transactions. In addition to the basic contract form,
there are inspection addenda, financing addenda,
disclosure forms, special forms for selling condominiums
and co-ops, arbitration forms, and forms for just about
any circumstance that might arise. Some of these forms
are required by state law, and some are just part of the
real estate sale process, which has been fine-tuned and
made more complex over the decades.
After you’ve got the purchase agreement forms signed
(and by the way, do you know which forms your state
requires?), there is the closing, which generally takes
place 30-60 days after the signing. Until that happens,
the house—and all of its responsibility—is still yours.
Between the signing of the purchase agreement and the
closing, the Realtor is busy making sure the title work
and loan process are on track. The Realtor is in
communication with the closer and lender, so if any
problems arise they can work as a team to solve them.
IV. Conclusion
Selling a home on your own can
be a challenge, and the monetary rewards may not be
worth the effort, risk, and time you will have to put
into the task. The alternative is to hire an expert.
There are many options in real estate these days, and
you should shop around to see which broker can offer a
balance between great service and reasonable commission
rate. But if you’re still determined to do it yourself,
then heed the advice of this Realtor: Price the house
correctly, take security precautions, and have an expert
look over the contract before you sign it. Otherwise,
you may end up saving a little—and losing a lot.